Vendas no Dia dos Pais caem 11,21%, o pior resultado em seis anos, apontam SPC Brasil e CNDL


Vendas também haviam caído em 2014. Juros elevados, inflação no limite da meta e mercado de trabalho com mais demissões freiam consumo dos brasileiros na data

As expectativas pessimistas dos comerciantes brasileiros se confirmaram e o comércio varejista registrou o pior resultado dos últimos seis anos para o Dia dos Pais. As consultas para vendas a prazo, que sinalizam o ritmo do movimento no comércio, repetiram o comportamento de baixa das demais datas comemorativas deste ano e caíram 11,21% na semana do Dia dos Pais, entre os dias 2 e 8 de agosto. Os dados são calculados pelo Serviço de Proteção ao Crédito (SPC Brasil) e pela Confederação Nacional de Dirigentes Lojistas (CNDL). Em 2014, as vendas já haviam registrado uma queda de 5,09%, mas em anos anteriores, os resultados foram positivos: crescimentos de 3,78% (2013), 4,75% (2012), 6,86% (2011) e 10% (2010).

Segundo levantamento do SPC Brasil, a queda nas intenções de vendas parceladas também se repetiu no resultado do Dia dos Namorados (-7,82%), Páscoa (-4,93%) e Dia das Mães (-0,59%).

Segundo avaliação do presidente da Confederação Nacional de Dirigentes Lojistas (CNDL), Honório Pinheiro, o resultado é consequência do desaquecimento da economia, influenciado principalmente pela escalada dos juros, pela inflação acima do teto da meta, que corrói o poder de compras do brasileiro e pelo aumento da massa de trabalhadores desempregados.

Uma sondagem recente feita pelo SPC Brasil já apontava a preferência pelo pagamento a vista, o que potencializa a queda mostrada pelo indicador de consultas para vendas a prazo. “Menos confiante do que em anos anteriores, os brasileiros optaram pelas compras à vista e por itens de mais baixo valor, motivados, principalmente, pelo encarecimento dos juros, pela escassez de crédito e pela preocupação em comprometer menos o próprio orçamento com compras parceladas”, afirma Honório.

Comemorado sempre no segundo domingo do mês de agosto, o Dia dos Pais é a quarta data comemorativa que mais movimenta o varejo em volume de vendas e faturamento, atrás do Natal, Dia das Mães e Dia dos Namorados. Segundo levantamento do SPC Brasil, neste ano, os presentes mais procurados seriam roupas, calçados e acessórios, como cintos, óculos, relógios, meias e gravatas.

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